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關于杰夫·貝索斯的名人名言哲理格言警句語錄 - 每日文摘
杰夫·貝索斯 亞馬遜集團董事會執(zhí)行主席

杰夫·貝索斯（Jeff Bezos）是一位美國企業(yè)家，1964年1月12日出生于新墨西哥州，畢業(yè)于美國普林斯頓大學。創(chuàng)辦了全球最大的網(wǎng)上書店Amazon（亞馬遜）。

At that age， I'd take any excuse to make estimates and do minor arithmetic. I'd calculate our gas mileage -- figure out useless statistics on things like grocery spending. I'd been hearing an ad campaign about smoking. I can't remember the details， but basically the ad said， every puff of a cigarette takes some number of minutes off of your life: I think it might have been two minutes per puff. At any rate， I decided to do the math for my grandmother. I estimated the number of cigarettes per days， estimated the number of puffs per cigarette and so on. When I was satisfied that I'd come up with a reasonable number， I poked my head into the front of the car， tapped my grandmother on the shoulder， and proudly proclaimed， "At two minutes per puff， you've taken nine years off your life！"
在那樣的年紀，我會找任何借口做些估測或者小算術。我會計算油耗還有雜貨花銷等雞毛蒜皮的小事。我聽過一個有關吸煙的廣告。我記不得細節(jié)了，但是廣告大意是說，每吸一口香煙會減少幾分鐘的壽命，大概是兩分鐘。無論如何，我決定為祖母做個算術。我估測了祖母每天要吸幾支香煙，每支香煙要吸幾口等等，然后心滿意足地得出了一個合理的數(shù)字。接著，我捅了捅坐在前面的祖母的頭，又拍了拍她的肩膀，然后驕傲地宣稱，"每天吸兩分鐘的煙，你就少活九年！"
As a kid， I spent my summers with my grandparents on their ranch in Texas. I helped fix windmills， vaccinate cattle， and do other chores. We also watched soap operas every afternoon， especially "Days of our Lives." My grandparents belonged to a Caravan Club， a group of Airstream trailer owners who travel together around the U.S. and Canada. And every few summers， we'd join the caravan. We'd hitch up the Airstream trailer to my grandfather's car， and off we'd go， in a line with 300 other Airstream adventurers. I loved and worshipped my grandparents and I really looked forward to these trips. On one particular trip， I was about 10 years old. I was rolling around in the big bench seat in the back of the car. My grandfather was driving. And my grandmother had the passenger seat. She smoked throughout these trips， and I hated the smell.
在我還是一個孩子的時候，我的夏天總是在德州祖父母的農(nóng)場中度過。我?guī)兔π蘩盹L車，為牛接種疫苗，也做其它家務。每天下午，我們都會看肥皂劇，尤其是《我們的歲月》。我的祖父母參加了一個房車俱樂部，那是一群駕駛Airstream拖掛型房車的人們，他們結伴遍游美國和加拿大。每隔幾個夏天，我也會加入他們。我們把房車掛在祖父的小汽車后面，然后加入300余名Airstream探險者們組成的浩蕩隊伍。我愛我的祖父母，我崇敬他們，也真心期盼這些旅程。那是一次我大概十歲時的旅行，我照例坐在后座的長椅上，祖父開著車，祖母坐在他旁邊，吸著煙。我討厭煙味。
聰明是一種天賦，善良是一種選擇。
Cleverness is a gift， kindness is a choice.
有兩類公司，一種公司為提高價格而工作，一種公司為降低價格而工作。我們會成為第二種。
There are two kinds of companies， those that work to try to charge more and those that work to charge less. We will be the second.
舊世界里，時間30％用來創(chuàng)建偉大服務，70％用來為它吆喝。新世界里，比例正好倒過來。
In the old world， you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world， that inverts.
如果你不固執(zhí)，就會過早放棄試驗。如果你不靈活，就會頭撞南墻，而無法另辟蹊徑解決當下難題。
If you're not stubborn， you'll give up on experiments too soon. And if you're not flexible， you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
所有企業(yè)需要永葆青春。如果客戶群與你一起變老，你就會重蹈伍爾沃斯的覆轍。
All businesses need to be young forever. If your customer base ages with you， you're Woolworth's.
亞馬遜有三大觀念，已經(jīng)堅持了18年，也是亞馬遜成功的原因：客戶至上、創(chuàng)新和耐心。
We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful:Put the customer first. Invent. And be patient.
讓我最不爽的一件事：一天路過銀行時，看到一則廣告，力勸大家將自家房子作二次抵押，以此貸款去旅游。這幾近邪惡。
The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.
人生太短，莫與庸者閑逛。
Life's too short to hang out with people who aren't resourceful.
我堅信傳道者能創(chuàng)造更好的產(chǎn)品，因為他們關心更多的事情。對于傳道者，凡事并不僅僅是生意。得有樁生意，還得言之有理，但那也并非你去做的原因。你做某件事，是因為它的意義驅動著你去做。
I strongly believe that missionaries make better products. They care more. For a missionary， it's not just about the business. There has to be a business， and the business has to make sense， but that's not why you do it. You do it because you have something meaningful that motivates you.
若你想從不被批評，那務必不要嘗試新事物。
If you never want to be criticized， for goodness' sake don't do anything new.
發(fā)現(xiàn)中總有意外驚喜。
There'll always be serendipity involved in discovery.
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