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Part of company culture is path-dependent—it's the lessons you learn along the way.

If you're competitor-focused， you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

杰夫·貝索斯

我認為節儉驅動創新，正如其它約束驅動創新一樣。要從緊閉盒子里出來，只有靠自己創造一條出路。

I think frugality drives innovation， just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

杰夫·貝索斯

一個公司不應沉迷于光芒四射，因為光芒不會持久。

A company shouldn't get addicted to being shiny， because shiny doesn't last.

杰夫·貝索斯

Cleverness is a gift， kindness is a choice.

聰明是一種天賦，善良是一種選擇。

杰夫·貝索斯

There are two kinds of companies， those that work to try to charge more and those that work to charge less. We will be the second.

有兩類公司，一種公司為提高價格而工作，一種公司為降低價格而工作。我們會成為第二種。

杰夫·貝索斯

In the old world， you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world， that inverts.

舊世界里，時間30％用來創建偉大服務，70％用來為它吆喝。新世界里，比例正好倒過來。

杰夫·貝索斯

If you're not stubborn， you'll give up on experiments too soon. And if you're not flexible， you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.

如果你不固執，就會過早放棄試驗。如果你不靈活，就會頭撞南墻，而無法另辟蹊徑解決當下難題。

杰夫·貝索斯

All businesses need to be young forever. If your customer base ages with you， you're Woolworth's.

所有企業需要永葆青春。如果客戶群與你一起變老，你就會重蹈伍爾沃斯的覆轍。

杰夫·貝索斯

We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful:Put the customer first. Invent. And be patient.

亞馬遜有三大觀念，已經堅持了18年，也是亞馬遜成功的原因：客戶至上、創新和耐心。

杰夫·貝索斯

The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.

讓我最不爽的一件事：一天路過銀行時，看到一則廣告，力勸大家將自家房子作二次抵押，以此貸款去旅游。這幾近邪惡。

杰夫·貝索斯

Life's too short to hang out with people who aren't resourceful.

人生太短，莫與庸者閑逛。

杰夫·貝索斯

I strongly believe that missionaries make better products. They care more. For a missionary， it's not just about the business. There has to be a business， and the business has to make sense， but that's not why you do it. You do it because you have something meaningful that motivates you.

我堅信傳道者能創造更好的產品，因為他們關心更多的事情。對于傳道者，凡事并不僅僅是生意。得有樁生意，還得言之有理，但那也并非你去做的原因。你做某件事，是因為它的意義驅動著你去做。

杰夫·貝索斯

If you never want to be criticized， for goodness' sake don't do anything new.

若你想從不被批評，那務必不要嘗試新事物。

杰夫·貝索斯

There'll always be serendipity involved in discovery.

發現中總有意外驚喜。

杰夫·貝索斯

Part of company culture is path-dependent—it's the lessons you learn along the way.

部分公司文化路徑依賴——它是你前進路上的必修課。

杰夫·貝索斯

If you're competitor-focused， you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

若以競爭者為中心，就得等到對手有所行動。以客戶為中心，讓你更具開拓性。

杰夫·貝索斯

I think frugality drives innovation， just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

我認為節儉驅動創新，正如其它約束驅動創新一樣。要從緊閉盒子里出來，只有靠自己創造一條出路。

杰夫·貝索斯

A company shouldn't get addicted to being shiny， because shiny doesn't last.

一個公司不應沉迷于光芒四射，因為光芒不會持久。

杰夫·貝索斯

有兩種公司，一種是試圖要價更高，另一種要價更少。我們會成為后者。

杰夫·貝索斯

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