I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
The mass media are anti-mediatory and intransitive. They fabricate non-communication—this is what characterizes them, if one agrees to define communication as an exchange, as a reciprocal space of a speech and a response, and thus of a responsibility.