The only weapon of power, its only strategy against this defection, is to reinject realness and referentiality everywhere, in order to convince us of the reality of the social, of the gravity of the economy and the finalities of production.
The very definition of the real becomes: that of which it is possible to give an equivalent reproduction... The real is not only what can be reproduced, but that which is always already reproduced. That is the hyperreal.
